Effective Date: 01/12/2024

Introduction

Welcome to TapBreeze! At TapBreeze, we are dedicated to providing innovative tools to enhance mobile app growth, including creating deep links, protecting them from fraud and bots, and optimizing app downloads through gateway pages.

Your privacy is our priority. We are committed to protecting your personal information and complying with applicable privacy regulations such as GDPR and other global data protection laws. This Privacy Policy outlines how we collect, use, and safeguard your data while ensuring transparency in all our practices.

Information We Collect

Non-Personal Information: We collect the following types of non-personal information:

• Device type
• Browser
• Operating system
• City and country

Purpose: This information helps us analyze user trends, improve performance, and optimize our tools to deliver a better experience.

Cookies: We use cookies for essential functionality and analytics. Cookies allow us to:

• Track user consent for collecting data.
• Enhance the user experience and monitor the performance of our services.

Please note that no personally identifiable information (PII) is collected or stored through cookies.

How We Use Collected Information

Analytics: We use the data we collect for aggregated and anonymized analytics. This allows us to:

• Monitor overall user trends.
• Measure the performance of our tools.
• Identify areas of improvement without linking data to individual users.

Improvement: The collected data helps us:

• Enhance the user experience by optimizing app download flows and gateway pages.
• Identify and resolve technical issues.
• Improve fraud and bot detection systems to ensure secure deep link functionality.

Cookies and Similar Technologies

Types of Cookies:

• Essential Cookies: These cookies are required for the core functionality of our services, such as tracking user consent and providing secure access to tools.

• Optional Cookies: These cookies are used for analytics and performance monitoring to help us better understand user behavior and improve our services.

Consent and Opt-Out:

• You can manage your cookie preferences through our consent banner, which allows you to accept or reject optional cookies.
• Essential cookies are mandatory for the functionality of our services and cannot be disabled.
• Users can revisit their cookie preferences at any time via the "Cookie Preferences" link available on our website.

Data Sharing and Security

Third-Party Sharing: We do not share any collected data with third parties except for analytics purposes. We use tools like Google Analytics, which process data in an aggregated and anonymized manner to ensure that individual users cannot be identified. No personally identifiable information (PII) is shared or stored with these services.

Data Security: We take extensive measures to protect user data, including:

• Storing all data in a secure database located in a United States data center.
• Implementing encryption protocols and secure cookies to safeguard information during transmission.
• Regularly auditing our systems to prevent unauthorized access.

Your Rights

Data Access: You have the right to access, modify, or delete your personal data collected by us. To make such a request, please contact us at support[@]tapbreeze.com, and we will assist you in accordance with applicable laws.

Opt-Out: If you wish to opt out of analytics tracking or manage your cookie preferences:

• Use the "Cookie Preferences" link available on our website to update your consent choices.
• Reject optional cookies through the cookie consent banner displayed on your first visit or at any time thereafter.

Payment Gateway

TapBreeze uses Razorpay as our payment gateway to securely process transactions on our platform. When you make a payment, Razorpay may collect and process certain information, including:

• Credit or debit card details.
• Billing address.
• Transaction amount and payment method.

TapBreeze does not store sensitive payment information such as card numbers, expiration dates, or CVV codes. All payment data is processed directly by Razorpay in compliance with PCI-DSS (Payment Card Industry Data Security Standard) requirements, ensuring the highest level of security.

For further details on how Razorpay handles your data, please refer to their Privacy Policy.

Children's Privacy

TapBreeze is not intended for children under the age of 13. We do not knowingly collect personal information from children, and our services are designed for use by adults or businesses managing mobile applications.

If a parent or guardian believes that their child has provided personal information on our website, they can contact us using our contact form or email us at support[@]tapbreeze.com. While TapBreeze does not include user-generated content or features targeting children, we will take immediate action to delete any personal information if such a case arises.

Use of Aggregated Data

At TapBreeze, we combine and anonymize non-personal data, such as device type, browser, operating system, and usage metrics, to generate aggregated insights. This data is processed to:

• Identify trends in app usage.
• Improve our services and enhance user experience.
• Analyze app performance to provide actionable insights for our users.

Aggregated data is securely stored in a database located in the United States. It cannot be linked back to any individual user, ensuring complete anonymity. Users of our service can utilize this aggregated data to analyze the usage patterns of their mobile applications while maintaining user privacy.

Legal Basis for Processing Data

TapBreeze processes data based on the following legal grounds:

• Consent: We rely on user consent for collecting and processing optional data, such as cookies used for analytics and performance monitoring. Users have the right to withdraw consent at any time by managing their cookie preferences through the "Cookie Preferences" link available on our website.

• Legitimate Interest: Essential data, such as IP addresses and browser information, is processed to ensure the security of our platform, detect fraud, and prevent bot activity. This processing aligns with legal requirements and is necessary to maintain the functionality and integrity of our services.

These legal bases ensure compliance with GDPR and other applicable data protection regulations.

Fraud and Security Monitoring

At TapBreeze, we prioritize the security and integrity of our platform. To detect and prevent fraudulent activities or malicious behavior, we process temporary data such as IP addresses and browser user-agent strings.

This data is analyzed momentarily for fraud detection and bot prevention purposes but is never stored long-term in our database. We utilize third-party APIs and internal monitoring tools to enhance our fraud detection mechanisms.

We are committed to safeguarding user data from unauthorized access or misuse by implementing strict security measures and regularly auditing our systems.

Data Breach Notification

TapBreeze is committed to identifying and addressing data breaches promptly. In the unlikely event of a data breach involving personal data, we will take the following actions:

• Investigate the root cause of the breach and fix any vulnerabilities.
• Notify affected users within 72 hours if the breach involves personally identifiable information (PII), as required by GDPR or other applicable regulations.

Notifications will be sent via email and may also be displayed as a banner notification on our website. We are dedicated to minimizing risks and preventing future incidents through continuous improvement of our security practices.

Data Portability

While TapBreeze does not collect significant personal data, users can request a copy of their data if applicable.

• How to Request: Users can contact us at support[@]tapbreeze.com to request their data.

• Format: Data will be provided in a machine-readable format such as CSV.

• Verification: Requests are subject to identity verification to ensure data security.

• Timeline: We will process portability requests within five (5) working days.

Retention Policy

We retain collected data for a period of 6 to 8 months to fulfill the following purposes:

• Perform aggregated and anonymized analytics.
• Improve the performance and functionality of our tools.
• Identify and address technical issues effectively.

After this period, all collected data is securely deleted in accordance with our data management practices.

Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the "Last Updated" date at the top of the policy will be revised accordingly.

If the changes are significant, we may notify you through additional means, such as email or a notification banner on our website.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or how your data is handled, please contact us:

Email: support[@]tapbreeze.com
Address: Pune, Maharashtra, India